As the dust settles from Black Friday, Cyber Monday, and the rest of the Peak whirlwind, we’re thrilled to share that Peak 2025 was our biggest and most successful yet.
From record volumes to new operational milestones, our teams and your brands, showed what smart planning and solid execution can achieve under pressure. Here’s how it unfolded.
From early November through post-holiday rush, this peak season delivered exceptional performance across the board for our partner brands.
We saw exceptional throughput growth and SLA performance improvements compared with last year, reflecting the hard work we’ve put into prepping every part of our operational engine.
“Peak 2025 showcased the strength of IFGlobal as a collective. I’m incredibly proud of how our teams came together to deliver for our brands, executing with precision while continuing to raise the bar operationally. Thank you to everyone involved.” - Paul Lavin, Operations and Transformation Director.
So what made Peak 2025 our biggest one yet? A few themes stand out.
We worked closely with brands well ahead of Peak to forecast volumes, align promotional calendars, and pressure-test operational capacity. This meant fewer surprises, smoother workflows and fulfilment plans built around real demand, not guesswork!
Clear communication was a key differentiator this Peak. Our Peak Readiness Guide gave brands a single source of truth ahead of the season, outlining cut-offs, key dates, and best-practice guidance to help teams prepare with confidence.
Once Peak was underway, we kept customers fully up to date with regular notifications and operational updates, all centralised in our Service Comms Hub. From carrier changes to volume alerts and key reminders, brands always knew what was happening, and what action (if any) was needed.
Our teams implemented refined packing layouts, extended shifts and improved staffing models to handle demand. We scaled both capability and accuracy across our fulfilment centres, keeping orders flowing smoothly even during some surprise peak surges.
Our Courier and Logistics team were front and centre this year, making sure carrier capacity and planning was on-point. Close partnerships with our courier network, and clear cut-offs helped minimise delivery delays and improve on-time performance for your customers.
Our fulfilment operating system, BladePRO, really showed its muscle. We provided brands with real-time visibility into order flow, helping teams make fast decisions and rebalance tasks dynamically. A true peak superpower!
Peak success is never about systems alone. It’s about people. Across all our IFGlobal fulfilment centres and teams, there was an incredible collective push to deliver excellence.
From operations managers and warehouse teams handling the volume surge to tech and account leads keeping communication tight and carrier partners aligned, every role mattered. Seeing our cross-functional teams rally and execute with precision is honestly one of the best parts of Peak.
“I truly couldn’t be more grateful for the amazing partnership we’ve had together throughout the years with IFGlobal, and this year has taken it all to another level! Thank you for all the hard work and consistent support, we massively appreciate it.” - Gyve Safavi, CEO & Co-Founder, SURI.
It’s feedback like this that keeps us focused on both operational excellence and enjoyable collaboration.
“The feedback from our clients throughout peak was hugely encouraging. We’re incredibly proud to support such ambitious brands and to play a role in their success during the most critical trading periods. It’s been a fantastic year for our clients and for IFGlobal.” - Matt Davies, Senior Strategic Client Manager.
Now we’re in 2026, Peak 2025 leaves us with not just proud numbers, but meaningful learnings. We’re already planning improvements that will make next year’s season even better for you and for your customers.
Forecasting works best when it’s collaborative - The strongest outcomes came from early, shared forecasting. We’ll be doubling down on joint Peak planning, giving brands clearer forecasting frameworks, earlier volume checkpoints, and more structured pre-Peak reviews.
Flexibility is non-negotiable at scale - Peak reinforced the value of our adaptable workflows. We’re continuing to invest in labour planning, process optimisation, and site-level flexibility so fulfilment can scale smoothly without sacrificing accuracy or speed.
Carrier resilience matters more than ever - Diversified carrier strategies delivered stronger performance during Peak. We’re building on this by strengthening carrier relationships, improving contingency planning, and giving brands more proactive insight into delivery performance.
Peak may be seasonal, but the improvements aren’t. Everything we’re implementing now is designed to support growth all year round.
To all our clients, partners, and team members who made this possible, thank you!