Selling on Amazon is a high-stakes game. The marketplace is more competitive, the rules are more complex, and the margin for error is thin. Though for brands that approach it strategically, the rewards are substantial.
For ambitious ecommerce founders, Amazon can feel like a double-edged sword. On one hand, it’s a channel with unparalleled reach... over 300 million active customers worldwide! On the other, it’s unforgiving. Mistakes cost money, missed opportunities mean lost market share, and poorly optimised operations stunt growth.
At Amplifi, IFGlobal’s in-house Amazon Growth Agency, we’ve helped brands like Bondi Sands and Philips scale from six figures to millions in revenue. Our approach integrates deep Amazon expertise with the operational muscle of IFGlobal’s fulfilment ecosystem.
This guide distils our proven strategies into actionable steps you can implement today. Practical, actionable and rooted in real-world experience. Everything you need to unlock profitable growth on Amazon in 2026.
Scaling without fixing the fundamentals is like building a skyscraper on sand. More ads or more SKUs will only increase inefficiencies. We recommend always starting with data analysis.
Tools like Amazon Brand Analytics, Helium 10, and Data Dive allow you to uncover which SKUs or campaigns are draining budget without results.
“The most successful Amazon brands diagnose first. They know exactly where the leak is. Whether it’s poor CTR, misaligned keywords, or stockouts, and then apply tactical fixes. Scaling only works once the foundation is rock solid.” - John Upton, Ecommerce Account Manager at Amplifi.
Your listing is your 24/7 sales team. Poorly optimised listings mean lost revenue even if your product is excellent. Most brands stop at keyword-stuffed titles and generic bullet points.
Keywords are more than simply SEO. They shape your discoverability, relevance and ultimately your sales velocity. Too often, brands bid on obvious terms without understanding how Amazon’s algorithm weighs relevance and sales history.
Brands that optimise both front-end and backend keywords see 15–25% higher conversion rates according to Jungle Scout.
Advertising is one of the most misunderstood aspects of Amazon growth. Without structure, you risk wasting significant ad spend. To win, you need an Amazon advertising engine that balances visibility and profitability.
Here’s a few key principles you’ll need to follow to see success.
Reviews are your Amazon credibility currency. Without them, customers hesitate. With too few, your listing can stagnate – even if your product is superior. Instead of trying to hack the system (which Amazon now punishes harshly), focus on tactics that build sustainable review volume.
Most products start to gain real traction after they reach the 15–25 review mark with an average rating above 4 stars. At that point, your conversion rate starts to lift, and the sales flywheel kicks in.
Winning the Buy Box is essential for sales. Without it, you lose visibility, rank and revenue. Amazon’s algorithm decides who wins the Buy Box based on pricing, availability, fulfilment method and seller performance.
Common causes of suppression include having inconsistent pricing (especially when other retailers undercut you), poor fulfilment and shipping metrics, or rogue resellers creating confusion.
Losing the Buy Box not only cuts your sales but damages your listing rank long-term. Monitoring your Buy Box percentage daily should be standard, and make sure to proactively resolve potential suppressions.
Amazon’s algorithm doesn’t like unreliability. Stockouts hurt more than missed revenue as they can tank your organic ranking and destroy your momentum.
Yes, good inventory management is about keeping products on the shelves. But it’s also about forecasting demand, planning for seasonality and reacting quickly to unexpected surges.
Lack of inventory visibility is your silent growth killer if ignored.
That’s where working with the IFGlobal ecosystem becomes a game-changer. By combining Amplifi’s Amazon growth expertise with our integrated fulfilment and logistics network and BladePRO proprietary fulfilment software, brands gain real-time visibility into inventory across all channels.
This means smarter demand planning, fewer stockouts and better alignment between marketing campaigns, sales velocity and operational capacity. In short, your Amazon strategy isn’t just a plan on paper. It’s executed smoothly with data-driven precision, protecting rankings and maximising growth.
“Brands often underestimate just how damaging poor inventory planning can be. It’s not just lost sales in the short term... Repeated stockouts can kill your organic ranking permanently. It disrupts customer trust and slows the momentum of your best-selling products. In our view, inventory management isn’t optional when it comes to Amazon. It’s such a critical element to sustaining growth and maintaining visibility in a highly competitive marketplace.” - David Aparicio, Head of Value-Added Services.
Relying solely on Amazon’s internal traffic is leaving money and visibility on the table. External traffic signals to Amazon that your products are in demand, which can boost search rankings, improve conversion rates, and unlock premium placements. There are plenty of effective ways to drive external traffic.
Always measure the impact using Amazon Attribution, which helps you see which channels are driving clicks, conversions and revenue, turning guesswork into actionable insight.
If you think of your Brand Store as simply a repository for products, you’re doing it wrong. It’s a mini ecommerce site within Amazon in its own right. Yet too many brands treat it as an afterthought. Maximise your Brand Store impact by following a few simple suggestions.
Amazon is complex, fast-moving, and unforgiving. As your channel grows, internal teams can struggle to scale effectively, leading to wasted ad spend, missed opportunities and slow response to inventory or ranking issues.
“Many brands hit a ceiling on Amazon not because the product isn’t great, but because scaling requires expertise, strategy and operational muscle all at once. That’s exactly what Amplifi delivers,” states David Aparicio, Head of Value-Added Services. “We don’t just run ads or optimise listings. We plug into your business, align growth with inventory and fulfilment, and turn complexity into predictable, profitable expansion.”
That's why Amplifi works.
Whether you’re in hyper-growth mode or stuck at a plateau, Amplifi can help you unlock the next stage of your Amazon journey with less stress and more structure. It’s about working smarter – with better data, tighter processes, and expert support where it counts.