We’re excited to announce our partnership with Yuzu, a platform that helps brands create meaningful, personalised experiences for their customers.
Rolling out from February 2026, this collaboration will allow us to help brands do more than just deliver products, creating moments that engage, delight and convert.
At IFGlobal, we’ve always believed fulfilment is more than shifting boxes. It’s a chance to connect brands with their customers in meaningful ways. The moment a package arrives is a story, an experience and ultimately an opportunity to influence what happens next. With Yuzu, we’re giving our clients the tools to make that moment count.
Yuzu will be available across our UK fulfilment centres first, with plans to scale to our international fulfilment network.
This partnership lets us integrate marketing and personalisation intelligence directly into the fulfilment process. Brands can now deliver experiences that feel thoughtful, helping them strengthen relationships and drive measurable outcomes.
Some of the ways this will benefit our clients include:
Gift messaging and personal notes
Add a personal, branded touch to every order with beautifully designed gift messaging, AI‑powered handwriting, and even video gift messages that print automatically during pick and pack. Create memorable unboxing experiences that delight customers and boost organic attention.
Encouraging repeat purchases
Turn first‑time buyers into loyal customers with strategic messaging included at fulfilment, promoting targeted offers, next‑step incentives or segmented content that speaks directly to customer behaviour.
Personalised product recommendations and smart inserts
Use real order and customer data to tailor messages, care instructions, complementary product suggestions, or sale reminders, increasing average order value and customer satisfaction.
Personalised influencer, affiliate and VIP packages
Tailor packs for influencers, affiliates, and VIPs with custom messaging and relevant details. This elevates seeding opportunities, strengthens relationship building and increases the likelihood of high‑impact content creation.
Seamless integrations with your tech stack
Yuzu connects with a wide range of platforms across marketing, commerce and operations so data flows effortlessly.
Endless creative possibilities
With data and integrations flowing smoothly, brands can run highly segmented, occasion‑based, or dynamic campaigns through fulfilment; from holiday‑themed inserts to loyalty triggers, subscription upgrades, and beyond.
“This partnership lets us help brands go beyond shipping their products, creating experiences that drive real marketing outcomes while keeping fulfilment trusted and reliable,” says Dan Thompson, Commercial and Partnerships Manager at IFGlobal. “For brands serious about growth, fulfilment is swiftly moving into becoming a revenue driver, not a cost centre or back-office function. Integrating Yuzu lets our clients protect their brand experience while turning every order into a measurable marketing opportunity. It’s smart, easy and a clear commercial win.”
"We've had a lot of conversations with 3PLs, and IFGlobal stood out," said Dru Carpenter, Co-Founder of Yuzu. "Their team understood straight away that the unboxing moment matters - it's not just about getting products from A to B. That alignment has made this partnership genuinely enjoyable to build, and I'm looking forward to seeing what their clients create."
This partnership is designed for brands that want to turn fulfilment into a growth engine. Ecommerce brands can increase engagement and repeat purchase rates, marketing teams gain tools to influence customer behaviour after purchase, and customers enjoy thoughtful, relevant experiences with every order.
Fulfilment has traditionally been seen as a back-office function - efficient but invisible. At IFGlobal, we see it differently. Every package and every customer moment is a chance to create impact. By combining our operational expertise with Yuzu’s personalisation technology, brands can influence customer behaviour at one of the most critical moments, the unboxing experience. It turns delivering products into a driver of engagement, loyalty and growth.
We’re excited to roll this out from February and can’t wait to see how our clients use this partnership to elevate their customer experience.