How we helped Ledlenser light up their DTC game

A bright brand with big goals

Ledlenser is a global powerhouse in portable lighting – think high-performance head torches, LED torches, area lights and lanterns. Their UK operation, led by ecommerce head Jennifer Tully, handles a hybrid model: about 75% B2B and 25% DTC, with ambitions to keep growing their DTC fast and smart.

When Jennifer joined, the UK subsidiary was essentially a distributor. No owned web presence. No fulfilment strategy. No infrastructure to go DTC. Just ambition, a premium product offering, and a team ready to make moves.

No DTC fulfilment capability: Their warehouse was designed for pallet-level B2B orders, not individual parcels or marketplace dispatches.
No inventory software: Without a stock management system, they couldn’t track inventory across platforms or manage channel splits effectively.

No in-house team for Amazon or eBay: They needed to establish these marketplaces quickly but didn’t have specialist hires yet.

A bulky B2B warehouse that couldn’t flex for direct orders: Their current setup was not equipped to offer fast shipping, flexible packaging or returns at scale.

Custom integrations: Our proprietary WMS, BladePRO, syncs with Ledlenser’s Sage software to ensure financial and operational accuracy, and configured Amazon fallback so orders would auto-switch to IFGlobal if FBA ran out.
Flexible, transparent pricing: Ledlenser appreciated the simplicity of a transparent pricing model that included value-added benefits beyond standard fulfilment.
Trusted network and speed: "I could place an order this morning, and stock is in tomorrow.”

A tech-forward approach: BladePRO gives full visibility into stock, orders and performance across all channels in real time – removing guesswork and empowering data-driven decisions.

All-in-one fulfilment: Our team took ownership of fulfilment and early customer support across multiple channels, bridging the resourcing gap while Ledlenser built internal capability.

No fluff, no faff, just results

What IFGlobal did to help Ledlenser

Scaled DTC operations from nothing: We handled everything from first orders to full-scale operation, giving Ledlenser instant access to a robust fulfilment infrastructure that would’ve taken years to build in-house.
Integrated with multiple sales channels: We connected all platforms into one centralised fulfilment flow. No need to duplicate stock or juggle platforms manually – it all flows through BladePRO.
Custom tech solutions built around their business: From Sage system integration to fallback logic for Amazon FBA, we tailored our tech to match Ledlenser’s workflows, not the other way around.

Flexible inventory handling for peak and off-peak seasons: The ability to quickly increase or decrease stock levels based on demand gives Ledlenser complete flexibility in their planning.
Support that acts as an extension of the Ledlenser team: From onboarding to day-to-day, we took on marketplace management and fulfilment ownership in the early days before Ledlenser had internal capacity.
Provided a suite of delivery options: Weekend delivery, In-Post lockers, and more, without extra legwork from the Ledlenser team.