From I-Fulfilment to IFGlobal: A new name for a bigger vision

From fulfilment to full-scale growth partner. Find out why the time was right for us to evolve. In this post, we’ll walk through the thinking behind our rebrand and how IFGlobal sets us, and our partners, up for what’s next.

After more than two decades helping ecommerce brands scale, something had to evolve. Not our values. Not the care we bring to every partnership. But the way we show up in the world.

Fulfilment has changed. So have we. We have become IFGlobal.

This isn’t just a rebrand. It’s a reflection of the scale we’ve grown into and the ambitions we’re setting our sights on next.

I-Fulfilment was built from the ground up by our CEO, James Bartlett, who started with two ecommerce brands and a warehouse to support them. That hands-on experience since the beginning shaped the way we think, operate, and partner with our clients to this day.

Now, we support fast-scaling brands across categories, geographies, and business models. We’ve built a global fulfilment ecosystem to solve more than just logistic problems. We’re helping brands unlock real growth, from scalable global growth to fulfilment software and warehouse optimisation, to marketplace performance.

Why the change from I-Fulfilment to IFGlobal?

We didn’t wake up one day and decide to rebrand. This is the result of 20+ years of growth and the reality that ‘I-Fulfilment’ no longer told the full story.

Today, we’re not just a 3PL. We’re a global growth partner to fast-scaling brands across categories like beauty and cosmetics, health and wellness, and luxury consumer goods. We support complex requirements, deliver flexible value-added services, and operate across international borders.

That evolution needed a new identity. One that reflects:

• Our global reach
• Our tech-enabled fulfilment infrastructure
• Our role as a partner in long-term brand growth

IFGlobal reflects a broader ecosystem, a more global footprint, and an adaptive model built around scale, technology, and service. And most importantly, it is rooted in our founding values. Adaptability, precision, and customer obsession.

IFGlobal is designed for growth

At the heart of our new identity is the idea of Adaptive Fulfilment.

Too many brands have been forced to fit into rigid 3PL models that weren’t designed for the complexity or pace of modern ecommerce. These one-size-fits-all setups might work for static, high-volume brands, but they fall short for fast-moving, high-growth businesses that need flexibility, personalisation, and control.

As customer expectations rise and operations get more complex, brands need a fulfilment partner that can flex, evolve, and scale with them. That’s what Adaptive Fulfilment is about - building logistics around your brand, not the other way around.

Whether you're outsourcing for the first time, growing internationally, or building your own in-house operations, we adapt around you.

Looking ahead as IFGlobal

With IFGlobal, we’re stepping into the future with greater clarity, capability, and conviction.

Yes, fulfilment is still at the core of what we do, though it’s not just about moving stock from A to B. It’s about building infrastructure that powers brand experiences. Creating systems that build on loyalty and scale. It’s about helping ambitious ecommerce brands grow intelligently, sustainably, and more on their terms.

We haven’t changed our DNA. We’re still the same team, proudly headquartered in Dorset, and led by people who understand the challenges of scaling a brand because we’ve lived them ourselves.

But with IFGlobal, we’re sharpening our voice, evolving our platform, and leaning all the way into what makes us different: our adaptability, our global vision, and our obsession with your success.

We’ve come a long way from running fulfilment for our own ecommerce brands to supporting some of the most exciting high-growth businesses in the world. But this is only the beginning.

Welcome to IFGlobal.

IF your brand is growing, we’re designed to grow with you.