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GLOBAL BRANDS LOOKING FOR UNIFIED FULFILMENT
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Connock England

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Scaling a premium fragrance experience without compromising quality

Connock England is a British fragrance brand creating distinctive scents for skin, body, and home. Founded by Amanda Connock, the brand is built on a commitment to British manufacturing, ingredient integrity and thoughtful craftsmanship.

With a strong emphasis on provenance, sustainability, and sensory wellbeing, Connock delivers a premium, story-led customer experience, from product creation through to delivery.

Amanda leads the commercial and operational strategy, ensuring the business scales effectively while preserving its brand identity and customer experience.

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Challenges

Scaling without losing focus

As Connock grew, in-house fulfilment quickly became a bottleneck.

Managing stock, packing orders, and balancing both B2B and B2C demand internally was becoming increasingly complex and unsustainable.

This operational strain began to impact:

  • Time available for growth and business development

  • Efficiency during peak periods

  • Consistency in customer experience

Recognising that fulfilment was pulling focus away from strategic priorities, the team knew it was time to partner with a specialist.

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We reached a point where fulfilment was taking focus away from business development and growth. It limited our ability to grow efficiently and risked inconsistencies in fulfilment during busy periods, which can impact customer experience.

Amanda Connock
Founder, Connock England

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The IFGlobal difference

A flexible, hands-on 3PL partnership

Connock began its search for a fulfilment partner with clear priorities:

  • Reliability and attention to detail

  • Scalability to support growth

  • Strong communication and accessibility

  • Ability to manage both B2B and B2C fulfilment

  • A single location for stock and component storage

IFGlobal stood out through:

  • Personal recommendations from existing clients

  • Proximity and competitive pricing

  • A collaborative, flexible approach

  • Direct access to a responsive team

What ultimately built confidence was IFGlobal's willingness to work with Connock as a growing brand rather than applying a one-size-fits-all model.

A major advantage of working with IFGlobal has been access to BladePRO, our proprietary fulfilment operating system which provides real-time visibility across orders, stock levels, returns, and fulfilment performance. 

This transparency allows Connock to stay in control without being involved in day-to-day logistics. The ease of accessing operational insights removes Connock's need to chase updates, enabling faster, more informed decisions. 

IFGlobal's key value drivers include:

  • Flexibility to handle evolving needs

  • Strong, responsive communication

  • End-to-end fulfilment (storage to shipping)

  • Dedicated account support

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We were looking for a partner who could deliver reliability, attention to detail, and scalability, alongside strong communication and flexibility. It was important they could support both B2B and B2C, and came recommended by trusted peers.

What stood out about IFGlobal was their accessibility and hands-on support, as well as their willingness to work with us as a growing brand.

Amanda Connock
Founder, Connock England

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Onboarding

A seamless transition with a collaborative approach

Transitioning from in-house fulfilment to a 3PL can be complex but Connock found the onboarding process to IFGlobal smooth and highly collaborative.

  • Strong communication throughout implementation
  • Open dialogue to refine packing and processes
  • Hands-on collaboration to maintain brand standards

While there were initial concerns around preserving the premium packaging experience, these were addressed through continuous feedback and process improvements.

IFGlobal's SmartBase fulfilment centre provided reassurance with its:

  • Well-organised layout

  • Accessibility for visits

  • Full operational visibility 

 

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Results

Efficiency, visibility, and confidence to grow

Since partnering with IFGlobal, Connock has seen clear operational improvements.

 

This shift has allowed the business to refocus on:

  • Increased efficiency across fulfilment processes

  • Enhanced visibility of inventory and operations

  • More proactive planning and decision-making

  • Reduced operational burden on internal teams

  • Sales and marketing

  • Product development

  • Strategic growth
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We’ve seen clear improvements in operational efficiency and visibility, with better insight into fulfilment and inventory allowing us to manage the business more proactively.

It has removed the operational burden from our team, enabled more consistent delivery for our customers, and ultimately given us the confidence to grow, knowing fulfilment can scale alongside us.

Amanda Connock
Founder, Connock England

Going forward

A partnership that supports future growth

Looking ahead, Connock is focused on:

  • Expanding B2B channels, particularly in hospitality

  • Entering new international markets

  • Maintaining consistency across growing operations

Having the right infrastructure and partners in place is critical, and IFGlobal plays a central role in that.

IFGlobal's future support priorities will be:

  • Continued process evolution

  • Maintaining flexibility

  • Supporting increased volume and complexity

  • Enhancing overall customer experience

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Connock Jan262665

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IFGlobal is a reliable, approachable partner who understands the realities of growing a brand.

Their communication and flexibility really set them apart. They strike a strong balance between cost efficiency, service quality, accessibility, and ongoing support, and ultimately, it’s a partnership built on collaboration, working through challenges together to support long-term growth. 

Amanda Connock
Founder, Connock England

What Connock England unlocked with IFGlobal

  • Greater operational efficiency through streamlined fulfilment processes
  • Real-time visibility of stock, orders, and performance via BladePRO
  • Reduced internal workload by removing the day-to-day burden of fulfilment
  • Ability to scale both B2C and B2B operations with confidence
  • Consistent and reliable delivery experience for customers
  • Improved decision-making through better access to data and insights
  • Centralised storage and fulfilment for stock and components
  • Increased focus on core business areas like sales, marketing, and product development
  • A collaborative partnership that evolves alongside the brand’s growth
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