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WHO WE HELP
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GLOBAL BRANDS LOOKING FOR UNIFIED FULFILMENT
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CROWDFUNDED & PRE ORDER BRANDS
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ECOMMERCE BRANDS EXPANDING INTO EUROPE
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ECOMMERCE BRANDS EXPANDING INTO USA
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BRANDS MANAGING FULFILMENT IN-HOUSE
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SUBSCRIPTION BOX BRANDS
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RETAIL BRANDS EXPANDING INTO DTC/B2C
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ECOMMERCE BRANDS EXPANDING INTO B2B RETAIL

SOLUTIONS

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IGNITE
Designed for ambitious scale-ups
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FLOW
Smooth scaling for high-growth brands
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GROW
Strategic fulfilment for market leaders

GLOBAL FULFILMENT

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UK FULFILMENT
Smart, flexible UK fulfilment for growing brands
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US FULFILMENT
Cost-effective, scalable operations across the US
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EU FULFILMENT
Fast, frictionless delivery to your European customers 
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FULFILMENT SERVICES

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MULTI-CHANNEL FULFILMENT
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ORDER FULFILMENT
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BESPOKE PACKAGING AND PERSONALISATION
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REWORK AND CONDITIONING
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KITTING AND ASSEMBLY
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SUBSCRIPTION BOX FULFILMENT
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RETURNS MANAGEMENT AND REVERSE LOGISTICS
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PROMOTION AND PRODUCT SUPPORT
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FULFILMENT ADMIN SUPPORT
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SUPPLY CHAIN SUPPORT
VALUE ADDED SERVICES
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AMPLIFI
Full-service Amazon growth agency
Can't find what you are after?
Why not speak to an expert?

From fulfilment service provider to operational growth partner

SURI was founded to rethink oral care for people and the planet, with high-performing everyday essentials designed for life. Combining sonic toothbrush technology with a more future-focused approach to our daily routines, the brand quickly built a loyal customer base through its premium product design, subscription model and direct-to-consumer experience.

Since launching in 2022, SURI has experienced rapid growth across ecommerce, subscriptions and retail partnerships. But with that growth came increasing operational complexity, from recurring subscription fulfilment and fast-moving inventory management to product launches, influencer campaigns and peak trading periods.

From the beginning, the leadership team recognised that customer experience would be critical to the brand’s long-term success. Rather than treating fulfilment as a back-office function to solve later, the team saw it as a foundational part of their future growth strategy.  

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Challenges

Ambition outpaced infrastructure

For many founders, operational scale becomes a future problem. For SURI, scale was built into the vision from the start.

Rather than building fulfilment infrastructure internally, SURI wanted the freedom to focus on brand, product innovation and growth strategy without becoming distracted by operational complexity.

As a result, SURI partnered with IFGlobal from day one – putting scalable fulfilment infrastructure in place early so the business could grow quickly without operational constraints holding it back.

As the brand evolved, subscription volumes increased, retail partnerships expanded and operational demands became significantly more sophisticated. Throughout that growth journey, maintaining a premium customer experience at scale remained critical.

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From the outset we wanted to stay focused on brand, product and growth, and not build fulfilment in-house. IFGlobal gave us a scalable setup from day one, so we could launch quickly without taking on unnecessary complexity.

Mark Rushmore
Co-Founder, SURI

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The IFGlobal difference

Why SURI chose us

SURI partnered with IFGlobal from launch because the business needed more than a traditional 3PL provider. They wanted a fulfilment partner that could scale with the brand, adapt quickly to change and operate as an extension of the team.

From subscription fulfilment and cost-effective shipping solutions to supporting product launches and peak trading periods, IFGlobal became embedded in SURI's growth journey from day one.

As operational complexity increased through new SKUs, retailer launches, influencer activity and growing subscription volumes, close collaboration and proactive communication became critical.

According to Michelle Mannion, Chief Operating Officer at SURI:

“IFGlobal demonstrates flexibility on urgent, business-critical matters, and is willing to circumvent or fast-track processes when needed.

We have an ‘over-communicate’ approach to ensure IFGlobal understands business direction and operational impact as early as possible.” 

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Scale was always part of the plan. Having IFGlobal in place gave us confidence that fulfilment could grow with us, rather than becoming a constraint later.

Mark Rushmore
Co-Founder, SURI

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Results

Scalable fulfilment

SURI's subscription model is a key driver of customer retention and recurring revenue, bringing additional operational complexity from the outset.

To support this, IFGlobal implemented tailored subscription fulfilment processes and a letterbox-friendly shipping solution that kept delivery costs commercially viable while maintaining a strong customer experience.

The value of the partnership became especially clear during SURI’s largest peak trading period in 2025. During a critical manufacturing transition, IFGlobal rapidly processed urgent inbound deliveries to help prevent stockouts during peak demand.

Michelle explains:

“A major challenge was the transition to a new manufacturer with delays extending into the peak blackout period. Without IFGlobal’s support, we would have faced significant out-of-stocks and missed revenue.”

Instead, quick turnaround times on last-minute inventory helped SURI maximise peak trading performance while protecting the customer experience.

 

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Our subscription model is a key driver of customer engagement and retention, so operational consistency is critical. Since launch, IFGlobal has supported this with tailored fulfilment processes and cost-effective letterbox shipping that helps us deliver a reliable customer experience at scale.

Michelle Mannion
Chief Operating Officer, SURI

Growth

Expansion into B2B retail

Having worked with SURI since the beginning, we helped them scale into the B2B retail market. In November 2025. we took full ownership of the brand’s end-to-end B2B retailer order management through our Fulfilment Admin Support service.

As of May 2026, we've successfully managed 125 retailer orders for SURI, of which 77 were fulfilled for Boots specifically, achieving 98.70% OTIF (On Time In Full) alongside 100% SLA (Service Level Agreement) achievement.

To provide complete transparency and visibility throughout the process, IFGlobal and SURI operate a shared tracker covering all retailer orders managed through the partnership.

As part of the end-to-end retailer management process, we:

  • Book goods-in directly with Boots

  • Produce retailer-specific documentation

  • Apply the correct pallet labelling for both Boots store and Boots.com orders

  • Coordinate courier arrangements when required

The is another example of how our partnership is continuing to evolve beyond logistics support into a fully integrated operational relationship.

 

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going forward

Growing efficiently and sustainably

As SURI continues to grow, IFGlobal remains a key operational and strategic partner.

With increasing scale across subscriptions, ecommerce and retail, the partnership provides the infrastructure and operational confidence SURI needs to grow efficiently and sustainably without compromising the brand experience that customers expect.

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As we keep growing, IFGlobal remains an important partner in helping us scale without compromising the customer experience.

It’s the reliability, communication and genuine understanding of the business that stands out. 3PL is such a critical part of the customer experience, so I wouldn’t recommend IFGlobal to my peers unless I had real confidence in them — and I do.

Mark Rushmore
Co-Founder, SURI

What SURI unlocked with IFGlobal

  • The ability to scale rapidly without investing in in-house warehousing infrastructure
  • Greater focus on brand growth, product innovation and customer acquisition
  • Confidence to launch and grow knowing fulfilment could scale alongside demand
  • Reliable subscription fulfilment supporting customer retention and recurring revenue
  • Faster operational response during launches, promotions and peak trading periods
  • Reduced operational risk during critical inventory and supply chain challenges
  • Flexibility to support new SKUs, retailer expansion and influencer activity
  • Improved customer experience through consistent fulfilment performance
  • Strategic operational support through proactive communication and planning
  • A fulfilment partner that acts as an extension of the team, not just a supplier
 Find out how we can help you
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Ready to
scale sustainably?

Whether you’re outgrowing your warehouse, battling stock issues, or just need a partner who understands the complexity of your ambitions — get in touch to see how we can support your next stage of growth.

Book a discovery call